Who Reads Cosmopolitan?
The largest selling young women’s magazine in the world, Cosmopolitan is famous for its upbeat style, focus on the young career woman and candid discussion of contemporary male/female relationships. Cosmopolitan is the magazine for millions of fun, fearless females who want to be the best they can be in every area of their lives.

What You Can Expect in Each Issue:

• COVER STORIES:The feature articles on celebrities, relationships, sex, fashion, beauty and health.
• COSMO NEWS:Hot Sheet: Everything buzz-worthy, Celebrity feature article, tips on relationships, Beauty Steakout...
• MAN MANUAL:The Man Report, Guy Spy, Guy Without Hist Shirt, Cosmo for Your Guy, Man on Fire...
• COMSO LOOK:Beauty News, Hair, beauty tips, Beauty Q&A...
• FUN FEARLESS FASHION:Things To Crave Right Now, How To..
• LOVE AND LUST:Couples, sex, love, relationships, Ask Him Anything, Bedroom Blog...
• REAL-LIFE READS:The Cosmo Post – amazing true tales...
• YOU, YOU, YOU:Cosmo Commandments, Connecting, Bitch It Out...
• FASHION AND BEAUTY:The best in fashion and beauty
• WEEKEND:What to Do, You and Him, Living...
• HEALTH CHECK:Cosmo Gyno, Your Body...
• REGULAR FEATURES:Cosmo Extras, From the Editor, Confessions, Guy Confessions, Bedside Astrologer, Red-Hot Read, Shopping Information, Cosmo Quiz...

Magazine Layout:
Cosmopolitan is visually fun. Article layouts are aesthetically pleasing, with hip and stylish photography to support the written word.

Contributors:
Cosmopolitan Editor-in-Chief Kate White began her career in the magazine business by winning Glamour Magazine’s Top Ten College Women contest and appearing on the cover. She was an editorial assistant at Glamour and later became a feature writer and columnist for the magazine. She went on to hold key jobs at several national magazines, and eventually was named editor-in-chief of Child and then later Working Woman and McCall’s. Before joining Cosmo, she served as editor-in-chief of Redbook for four years. White is the New York Times best-selling author of the Bailey Weggins murder mystery series for Warner Books. She is also the author of the bestselling career book Why Good Girls Don’t Get Ahead but Gutsy Girls Do.

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Comparisons to Other Magazines:
Cosmopolitan has well-rounded editorial content, with 33% of its articles focusing on relationships and romance. It inspires with information on relationship and romance, the best in fashion and beauty, the latest on women’s health and well-being as well as what’s happening in pop culture and entertainment… and just about everything else fun, fearless females want to know about.

Advertising:
Cosmo advertising is targeting to meet the needs of our Fun Fearless Female readers and covers categories such as apparel, hair care, cosmetics, fragrance, skin care, electronics, and medication.

Who Reads Glamour?
With a circulation of nearly 2.3 million, Glamour is the only women's magazine to offer a 360-degree perspective on the reader's life: her relationships and her career, her clothes and her conscience, her pop culture and her politics. Sharp and smart but never cynical, Glamour informs readers without veering from its core message of self-acceptance. It is a magazine for women looking to stay up on the latest trends, get news-to-use advice and feel good about themselves. In other words, it's a magazine for every woman. No wonder Glamour is among the top ten best sellers in the U.S.

What You Can Expect in Each Issue:

• Dos, Donts, News & Views: A splashy section that slaps the magazine's famous black bar on the latest cultural trends.
• Glamour Beauty: A section filled with beauty editors' picks for the latest hair, skin and makeup products; tips, tricks and ideas; celeb trends; and alerts about troublesome phenomena (such as women buying nonprescription acne drugs online).
• Glamour Fashion: Chock full of the latest styles and advice on making them work for your size, your shape and your budget, along with plenty of secrets from style honchos.
• Men, Sex & Love: Fun, thought-provoking looks at how women can get the love bliss they deserve. This section includes the long-running favorite "Jake: A Man's Opinion," a column full of relationship advice from Glamour's resident guy.
• Health & Bodybook: Packed with news about general wellness, sexual health, nutrition, anti-cancer advice and fitness, including exclusive shape-up programs, like Body by Glamour.
• Life & Happiness: This section features columns on managing work and money, the popular "Am I Normal?" page in which readers can assess how their habits measure up to each other’s regarding spending, sleep, sex, you name it, and advice on dealing with friends, parents and bosses.
• Glamour Buzz: A fun-filled section with book, movie, music and TV reviews; an interview with Glamour's latest cover celebrity (recently-featured stars include Fergie, Salma Hayek, Kate Hudson, Carrie Underwood and Maria Carey); a look at the latest star trends (insane or not); and the fun "Would You Dare?" column in which women act out pranks and gauge people's reactions (for example, sunbathing in the middle of a busy city street).
• Glamour Real Stories: Here you'll find profiles of notable women, compelling you-won't-read-them-anywhere-else stories (such as "Escape from Polygamy"), editorials and "The Countdown," a list of notable cultural moments (such as women's worst public meltdowns ever). This section is also home to "Global Diary," in which journalist Mariane Pearl travels to a different part of the world each month to report on courageous women making a difference in their country.
• How to Do Anything Better Guide: A roundup of the latest, greatest cooking and decorating ideas from top chefs and decorators.
• Last, but not least, in every issue there's the magazine's legendary guilty pleasure, the Dos & Dont's back page, which good-naturedly points out real-life fashion triumphs and disasters.
• Features: Glamour is an invigorating cocktail of decadent beauty pages, frank and funny talk about men, lust-worthy fashion spreads, celebrity scoop, smart news reports, health updates and stories of women around the globe.

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Contributors:
The magazine regularly publishes articles by notable writers and celebrities such as Eve Ensler, Carrie Fisher, Nora Ephron, Sheila Weller, Wes Craven and Bob Morris.

Magazine Layout:
Glamour is a proudly mainstream magazine read not by a handful of coast-dwelling cognoscenti but by 12 million women across the nation. So its design must always be accessible and inviting. That said, today’s average consumer is profoundly more visually sophisticated than she was a generation ago, and Glamour is happily rising to a new challenge: to give its inclusive approach a bold twenty-first-century edge.

Comparisons to Other Magazines:
Every month Glamour informs, inspires and entertains. The magazine's friendly voice and feel-good approach to women's looks, body, love life--their everything--is unique in the field of magazines. Signature features include Glamour Women of the Year, a salute to the world's most inspiring women; Top 10 College Women, an annual competition that recognizes scholastic excellence; and a personal-essay contest. While Glamour's content drives the public conversation, its presence online broadens that dialogue. Through blogs, videos and personal stories, Glamour.com provides a rich interactive experience for young women to get more details, ask more questions and share information with one another about the topics most important to them.

Advertising:
Glamour magazine attracts the largest advertisers in our category. From beauty to fashion to automotive to health, the magazine is continuously attracting the best brands in the business. Glamour made Adweek's "Hot List" of Top 10 Magazines in both 2007 and 2006, as well as Ad Age's "A-List" of Top 10 Magazines in 2005.

Awards:
Glamour is the most celebrated women's magazine in America today, having won 170 journalism awards. Recent ones include: The National Magazine Award for Personal Service in 2007; The National Magazine Award for General Excellence in 1995 and in 1991; Four Exceptional Merit Media Awards from the National Women's Political Caucus; Three Clarion Awards from Women in Communications and Five Front Page Awards from The Newswomen's Club of New York.

Who Reads Vegetarian Times?
Vegetarian Times is written for those at the forefront of the healthy living movement. Published nine times a year, it provides delicious recipes, expert wellness information, and environmentally sound lifestyle solutions for both full-time and part-time vegetarians. Replete with beautiful photography and articles from leading experts, Vegetarian Times will be of interest to anyone with a passion for eating healthy while staying environmentally conscious.

What You Can Expect in Each Issue:

• Health: Vital food, health, and nutrition news. Nutritionists and doctors answer questions about vegetarian lifestyles.
• Eco-Beauty: Presenting environmentally friendly, cruelty-free beauty buys.
• Quick: All about making great tasting meals in not a lot of time. Expect to read about healthful and delicious 30 minute meals, and dishes you can make using just 5 ingredients.
• Life--Carrot and Stick: Who walks the walk and who's nothing but talk. Tips to make your habitat healthier and become more eco-enlightened travelers
• Cuisine: Editors find creative new ways to incorporate your favorite flavors into dishes.
• Vegan Gourmet: Our popular plant-based column.
• Features: From recipe contests to eco-friendly advise, features run the gamut of information that vegetarians crave most. Recent stories have included "10 Ways to Green your Fridge," "South American Superfoods," and "Earth to Table Herbs."

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Contributors:
Contributors range from Restaurateurs, chefs, nutritionists, artists. These people are carefully selected for their passion and knowledge of vegetarian food and the accompanying lifestyle.

Magazine Layout
Each issue features beautiful food photography, focusing on a soft palette of colors for long reading sessions.

Comparisons to Other Magazines
The magazine is written for both vegetarians and flexitarians alike. It promotes a healthy vegetarian lifestyle without putting guilt on those who eat meat. The editors strive to bring readers articles in a positive light without preaching and politics.

Advertising
Readers will find advertisements mainly from companies making vegetarian foods products. Additional frequent advertisements include supplements, cruelty-free beauty products and eco-friendly products. Most advertisements include a "Reader Service" option so readers may request more information about specific products.

Popular Mechanics is for people who have a passion to know how things work. It's about how the latest advances in science and technology will impact your home, your car, consumer electronics, computers, even your health. Popular Mechanics - answers for curious minds.

Who Reads Popular Mechanics?
The Popular Mechanics reader is curious. The reader is driven to explore, become knowledgeable and actively participate in a wide variety of interests, making him today's Go-to Guy that Main Street America goes to for advice.

What You Can Expect in Each Issue:
The Popular Mechanics reader has a curious mind - a hunger to know, an inquisitive interest, and a desire to investigate and learn. Every month, Popular Mechanics inspires, instructs and influences millions of curious minds - engaging them with breakthroughs in science and technology, how-to stories on digital technology, automotive advances and home upgrades.

• Tech Watch: Reporters dig deep to find new and exciting technological advances that will keep readers up-to-date with cutting-edge innovations – in aviation, computers, energy, environment, health, military, robotics, space and transportation.
• Upgrade: Reporters collect the best gear from the biggest trade shows – from new tools for the home and worksite to the most advanced digital gadgets – and provide no-nonsense comparison tests and monthly reviews.
• New Cars: Auto editors at Popular Mechanics give readers a comprehensive sneak-peak of the most exciting vehicles coming out of Detroit, Asia and Europe.
• DIY Auto: This section gives readers a place to go for all their automotive repair and maintenance questions and answers – allowing them to skip the trip to the local mechanic by providing them instructions on exactly how to diagnose and repair any number of auto problems.
• DIY Home: This section offers readers a column with a variety of step-by-step home improvement projects, including useful tips, advice and product reviews.
• DIY Tech: This gives readers hands on advice on all things tech – from cameras and computers to HDTV and surround sound – keeping them one step ahead of the curve.
• Feature Articles: Popular Mechanics tells you how the latest advances in science and technology will impact your home, your car, consumer electronics, computers, even your health. Features include: Tech Watch, Upgrade, New Cars, Saturday Mechanic, Car Clinic, Homeowners Clinic, and Jay Leno's Garage.

Magazine Layout:
Popular Mechanics is clean, crisp, fresh and cool. The magazine continuously delivers to curious minds every month - and even at 102 years young, continues to be a voice of authority on all things science, automotive, technology, home and outdoors.

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Comparisons to Other Magazines:
Popular Mechanics is the essential source for the modern man. From installing windows in their home or on their computer, Popular Mechanics gives readers the information and tools they need to be confident and competent in today’s high-tech world.

Advertising:
Popular Mechanics has a wide variety of advertisers, from automobiles to retailers and tools to home and garden, and everything in between.

Awards:
Over the past 9 years, Popular Mechanics has won over 60 Art and Design Awards - ranging from Distinction in Editorial Design to Best Cover of the Year, to Best Table of Contents to Distinction in Photography. In 2008, Popular Mechanics won the American Society of Magazine Editors award for excellence in service journalism, for its 3 part series on the fast growing national anxiety - the degradation of the environment.

Who Reads Wired?
Wired readers want to know how technology is changing the world, and they’re interested in big, relevant ideas, even if those ideas challenge their assumptions—or blow their minds. Wired readers are generally familiar with computers and the Internet, but this is definitely not a computer magazine—Wired won’t teach you how to upgrade your RAM. Instead, it’s a magazine about science, art, adventure, online culture, business, philosophy … and bright shiny beautiful gadgets. Each month, more than 2 million smart, savvy readers come to Wired for clean, clear writing with a wry twist.

What You Can Expect in Each Issue:

• Start: In Start, readers are treated to quick bites of information on everything from provocative innovations (in-flight Wi-Fi, anyone?) and new technologies (who won the DVD format wars?) to cultural shifts (why are Korean schoolgirls buying mini refrigerators?). Looking for tips on touching up your digital pictures or resetting a dislocated shoulder? Start has those, too. The stories are presented in smart, irreverent language with Wired’s signature visual flair.
• Test: Wired has covered gear and gadgets since its very first issue. Every month, Test gives readers the definitive take on the hottest products on the market, from the newest HDTVs to the slimmest notebook computers. The best tech writers in the business put the gear through a rigorous review and rate it from 1 to 10. Mix in Wired's trademark visuals and humor and you've got the most useful, entertaining coverage of products anywhere.
• Play: Now that popular culture is Wired culture, this is the best place to turn for the skinny on what’s cool, quirky, and fun. The section kicks off with Playlist: the top 10 newest, coolest things in the Wired world. In the rest of Play, editors delve deeper into movies, art, books, games, design, and online entertainment. Plus, it delivers the big picture so readers understand why these things matter. Wondering about cognitive science behind Halo 3? Curious about the cutting-edge engineering that goes into making a Top 40 single? The answers are in Play every month.
• Endgame: Part contest, part game, and totally engrossing, the Endgame puzzle challenges Wired readers to think deeply, both on and off the page.
• Features: Each month, the editors open a window to the future of technology, business, entertainment, science, and culture. We recently devoted 22 pages to the thorny questions to which scientists still don't have answers: Why do we sleep? What causes ice ages? Do forests actually speed up global warming? Other recent topics: How Apple does so well by behaving so badly; the race to build the 100-mile-per-gallon car; 12 ways to supercharge your brain; and how personal genomics could change the way you live.

Magazine Layout:
Outstanding print design is about the seamless integration of compelling stories and fresh ideas with expert typography, arresting photography, and sharp illustration. Inventive visual architecture has been part of the magazine’s DNA from the beginning. Fifteen years on, Wired is still the place to turn for eye-popping images and a style that sets the pace for the rest of the magazine design world. .

Click on any image below to see select pages from Wired:



Contributors:
Wired editor in chief Chris Anderson, author of The Long Tail, writes regularly for the magazine. Among our other writers are Steven Levy, Joshua Davis, Steven Johnson, Jeff Howe, Lawrence Lessig, Daniel H. Pink, Bruce Sterling, Clive Thompson, and Gary Wolf. Contributing photographers and artists include Dan Winters, Platon, Nigel Parry, Andrew Zuckerman, Robert Maxwell, Bryan Christie, Tobias Frere-Jones, Jonathan Hoeffler, and Jason Lee.

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Awards:
Under the leadership of editor in chief Chris Anderson, Wired has been nominated an unprecedented six consecutive times for the National Magazine Award for General Excellence, winning the industry's top prize in 2005 and 2007. In 2008 Wired was nominated for three NMAs, for General Excellence, Design, and Best Section. In 2008 the magazine was nominated for 18 of the top awards from the Society of Publication Designers.